Details:

Client – Exhausting Matters

Sector: Public service / Awareness

The aim of this brief was to create a campaign to promote awareness of an issue effecting society today. The Pollution Hurts campaign used dark colours with a splash of contrasting colours which could be related to pollution colours, along side minimalistic representations of internal organs and how they were effected. Along side the posters and banner advertisements an app was designed which would advise of the signs to look out for, how to protect yourself and the current levels in the area you are currently in. All tied together in the same branding identity and colour scheme. This project included hand rendered typography rendered using spray paint to give the smokey particle effect.